SAMSUNG X CRYBABY
TYPE
CLIENT
Timeline
4 WEEKS
Services
PRODUCT ANIMATION
Challenge
Samsung wanted to build excitement around their collaboration with CRYBABY for the release of the Flip 6 phone, including a limited-edition box set of CRYBABY-themed accessories. The challenge was to craft a visually engaging animation that would capture the playful, imaginative essence of the CRYBABY character while highlighting the phone accessories in a way that felt natural and fun for the audience.
Goal
We aimed to craft a 3D animation where the CRYBABY character flies into space, discovering each accessory. The goal was to create a fun and visually appealing story that showcased the product while resonating with both Samsung and CRYBABY fans.
Result
The animation successfully combined CRYBABY’s quirky style with Samsung’s sleek branding, generating buzz and strong social media engagement. In addition to the animation, we created still product renders that showcased the accessories on social media, further amplifying excitement for the Flip 6 collaboration.