TRUE ONLINE
TYPE
CLIENT
Timeline
6 WEEKS
Services
3D BILLBOARD
Challenge
True Online commissioned us to create a 1-minute 3D billboard animation for their Valentine’s campaign in Siam Square Soi 2, Bangkok. The goal was to bring their message - The Signal of Love' to life in an engaging and visually immersive way. One of the biggest challenges was the tight deadline, requiring us to rapidly develop the storyboard, animation, and seamless 3D depth effects while ensuring high visual quality. The 3D billboard format also posed a creative challenge, as we needed to ensure depth, motion, and perspective worked effectively to create an eye-catching experience for passersby in one of Bangkok’s busiest areas.
Result
We delivered a visually dynamic and engaging animation that successfully showcased True Online’s speed, connectivity, and emotional impact. The playful storyline featured a WiFi router speeding through different rooms, effortlessly leading a giant human character on a chase. As the router zoomed into each space, giant flowers bloomed, symbolising WiFi as a force of life and connection. The animation’s high-energy pacing, fluid motion, and immersive depth effects ensured it stood out in Siam Square, drawing attention from pedestrians and generating buzz both offline and on social media.